Making money simple for every Indian.
ARTHA started with one frustration: managing money in India is harder than it should be. Scattered apps, confusing jargon, and advice that always seems to be selling something. We're building the opposite — clear, honest, beautifully simple tools that put you in control.
Our mission
To help every Indian understand, track and grow their money — without fear, without jargon, and without anyone trying to sell them something they don't need.
What we stand for
Simplicity first
Finance is intimidating enough. We strip away jargon and design tools anyone can use in seconds.
Privacy by default
Your financial data stays on your device. We don't sell data, and we never will.
Educate, don't sell
We give honest, educational information — not pushy advice or fake guaranteed returns.
Built for Bharat
Designed around Indian realities — UPI, SIPs, PPF, govt schemes, and plain Hinglish.
What we build
One mission, delivered across everything we make.
The App
A full personal-finance app — tracking, budgeting, loans, calculators, AI help and daily-saving challenges.
Free Web Tools
EMI, SIP, FD, tax and budget calculators anyone can use from a browser, no sign-up.
Learning Hub
Step-by-step finance lessons and guides in simple language for true beginners.
"I built ARTHA because I wanted the kind of money app I could hand to my own family — simple enough for anyone, honest about what it does, and respectful of privacy. That's the standard we hold ourselves to every single day."
Join us on the journey.
Try the free tools or download the app — and take control of your money today.